I was stuck in traffic on my way to a customer yesterday morning. Traffic was dense, it was raining, a couple of accidents on my route. It resulted in a 3:15H drive to Brussels. Somewhere half way, I spotted a rainbow over the Duvel brewery in Puurs. I grabbed my iPhone, shot this picture and posted it on my Instagram. As a tag line, I wrote: “There really is a pot of #gold at the end of the #rainbow #duvel”.
It got picked up by the guys at Duvel. My friend An sent me a message saying Duvel re-posted it on their Facebook page. It turned out to be a big hit too. This morning, my photo had over 5700 likes and more than 1000 shares on Duvel’s Facebook page. Makes my day for sure. This must be my most successful and most popular photo ever. Talk about being at the right place at the right time. I guess that is what you could call serendipity.